How Will My Home Be Marketed?
When you list your home with Team Martin, your marketing plan includes much more than putting the property in the MLS and placing a sign in the yard. Here's how Dana & John work to prepare, present, promote, and actively market the homes we list.
One of the questions we believe every seller should be able to ask is:
“What are you actually going to do to market my home?”
When you list with Team Martin, we want you to know the answer.
Our marketing begins before your home ever goes on the market. We help you prepare the property, arrange and pay for professional real estate photography, create strong online exposure, promote the listing through our social media and direct marketing, reach out to other real estate agents, and continue marketing and monitoring the property after it goes live.
Not every home needs the exact same marketing extras, so things like drone photography and video may vary depending on the property. But the overall approach is the same:
We don't just list your home. We actively market it.
Here's what you can expect when you list your home with Team Martin.
What We Do to Market Your Home
Our listing marketing plan includes:
Professional real estate photography paid for by Team Martin
A dedicated website created specifically for your property
A unique QR code linking directly to your property's website
MLS exposure and distribution to major real estate websites
Exposure on the Team Martin and Waters Edge Realty websites
Social media promotion, with a strong emphasis on Facebook
Paid Facebook promotion
Direct email marketing to real estate agents
Just Listed flyers mailed to surrounding neighbors
A Waters Edge Realty yard sign
Open houses when desired
Waters Edge Realty agent caravan and broker open opportunities
Property information available for buyers and their agents
Showing feedback requests and ongoing seller communication
Additional visual marketing, such as drone photography or video, when appropriate for the property and marketing plan
Marketing Starts Before Your Home Is Listed
Some of the most important work we do happens before buyers ever see your home online.
We'll walk through the property with you and help you look at it from a buyer's perspective.
That may include discussing:
Repairs that may deserve attention
Decluttering
Furniture placement
Curb appeal
Preparing rooms for photography
Other details that may help the home present well
We don't want you spending money unnecessarily or trying to figure everything out on your own.
Our goal is to have a plan in place so that when your home goes live, we're presenting it as well as we reasonably can from the beginning.
We Provide Professional Photography for Every Listing
Every home we list receives professional real estate photography, paid for by Team Martin.
We believe the way your home appears online matters too much to treat photography as an afterthought.
For many buyers, those photographs will be their first introduction to your property. They may decide whether they want to learn more or schedule a showing based largely on what they see online.
That's why professional photography is part of our marketing plan for every listing—not an upgrade or something reserved only for certain homes.
Depending on the property and our marketing plan, we may also incorporate drone photography or video. We're also happy to discuss those options with our sellers when we're planning the listing.
Your Home Gets Its Own Website
Every listing receives a dedicated property website created specifically for that home through our professional photography service.
Your home has its own online destination where someone can view the property and its information without having to search through an entire real estate website to find it.
Each property website also has its own unique QR code.
We place that QR code on the yard sign so someone who sees your home while driving or walking through the area can simply scan it with their phone and go directly to your property's website.
Your Home Receives Broad Online Exposure
Your property is entered into the MLS with its professional photographs, details, features, and other appropriate listing information.
From there, MLS listing data is distributed to major real estate websites and other participating sites where buyers search for homes.
Your listing is also displayed on both the Team Martin website and the Waters Edge Realty website.
In addition to its dedicated property website, this gives your home exposure across multiple online channels rather than relying on buyers to find it in only one place.
Social Media Is a Big Part of How We Market Your Home
Facebook is an important part of our marketing, and we use the audience we've built there to help promote our listings.
We don't simply announce a new listing once and then forget about it.
Throughout the listing, our Facebook marketing may include:
Just Listed posts
Individual property features
Featured Listing posts
Open House promotion
Price change announcements
Additional listing reminders and features
Under Contract updates
We promote listings through our Facebook presence, including our business and personal pages and appropriate Facebook groups.
We also use paid Facebook promotion to help expand the reach of our listing content.
The goal is to continue creating opportunities for people to see your property rather than relying solely on its initial launch.
We Market Your Home Directly to Other Real Estate Agents
Buyers aren't the only audience we want to reach.
Other real estate agents may be working with buyers who are looking for exactly what your home offers.
We send emails to real estate agents announcing our listings, and we continue communicating important updates such as price changes and other significant listing information.
As part of Waters Edge Realty, we also have opportunities to expose your property to agents within our own company.
Waters Edge holds caravan days, which give agents an opportunity to tour listings and become familiar with the properties.
We can also hold a broker open, providing another opportunity for real estate professionals to see your home.
Getting agents through the property can be valuable because even if the home isn't right for one of their buyers today, they'll have firsthand knowledge of it when talking with clients.
We Reach Out to Your Neighbors Too
When we list your home, we mail Just Listed flyers to surrounding neighbors.
Why market your home to people who already live nearby?
Because homeowners often know someone who would like to live close to them—a friend, relative, coworker, or someone else they know.
Neighbor marketing makes sure people already connected to the area know that your home is available and gives them an easy opportunity to share it with someone they know.
Your Yard Sign Does More Than Say “For Sale”
When permitted, we'll place a Waters Edge Realty yard sign at your property.
But we don't want the sign to provide only a name and phone number.
Your property's unique Scan Me QR code gives someone standing in front of the home immediate access to its dedicated property website.
Instead of having to remember the address and search for the listing later, they can scan the code and begin looking at the home and its information right away.
We Offer Open Houses
If you'd like us to hold an open house, we're happy to do that.
Open houses provide another opportunity to expose your property to potential buyers and allow people to tour the home during a designated time.
We don't believe every seller has to hold an open house, so we'll discuss this with you and decide whether you would like open houses to be part of your marketing plan.
We Look at What Makes Your Property Different
Not every home should be marketed exactly the same way.
A home's location, land, setting, views, features, price point, and other characteristics may create opportunities to showcase it differently.
That's where additional visual marketing such as drone photography or video may make sense.
Rather than automatically using the exact same extras for every property, we look at the individual home and discuss what may help us showcase its particular features.
Marketing Doesn't Stop After Your Listing Goes Live
We don't believe marketing is something we complete on the first day and then simply wait.
As your listing progresses, we pay attention to activity and continue communicating with you.
Agents who show your property are sent a feedback request, giving us an opportunity to learn how buyers are responding to the home when feedback is provided.
We also try to stay in communication with our sellers weekly so we can talk about activity, feedback, changes in the market, and anything else we should be considering.
We continue promoting the home as opportunities arise, and your property may also be featured through additional Team Martin marketing, including our newsletter.
Being Available Is Part of How We Market Your Home
Professional photography, online exposure, social media, mailers, and advertising can generate interest.
But when that interest turns into a phone call, message, or question, someone needs to respond.
We make responsiveness a priority.
When real estate agents or prospective buyers contact us about one of our listings, we want to be available to answer questions, provide information, and help make it easy for them to take the next step toward seeing the property.
To us, that's part of marketing your home too.
The Bottom Line
If you only remember one thing from this article, let it be this:
When you list with Team Martin, we don't just put your home on the market. We actively market it.
Our marketing begins with helping you prepare the property and continues through professional photography, your individual property website, MLS and online exposure, social media, paid promotion, direct mail, agent-to-agent marketing, open-house opportunities, feedback, communication, and continued promotion.
And because no two homes are exactly alike, we'll also look for opportunities to showcase what makes your particular property worth seeing.
From Dana & John
When you trust us to list your home, we don't want you wondering what we're doing after the sign goes in the yard.
We want you to know how your home is being marketed and what we're doing to help get it in front of buyers and the agents who represent them.
We'll help you prepare it, professionally present it, actively promote it, communicate with other agents, follow the activity, and stay in touch with you along the way.
Your home isn't just another listing to us. When we agree to represent you, marketing that property becomes our responsibility—and we take that seriously.
Continued Learning
Want to know more about what happens when we market your home? Continue with:
→ Why Do Professional Photos Matter?
→ Should I Hold an Open House?
→ How Long Does It Take to Sell a Home?
→ What Makes One Listing Stand Out from Another?
Have Questions?
If you're thinking about selling and want to know what Team Martin's marketing plan could look like for your home, we'd be happy to sit down with you, learn more about your property, and explain how we would prepare, present, and promote it from the beginning.
Dana & John Martin – Team Martin
Waters Edge Realty
318-504-9925 | 504-450-2714
ALGulfCoastAgents@gmail.com
